New Release Strategy

The New Release Strategy (NRS), launched by the BFI Film Audience Network (FAN) helps ensure the best films from across the globe are seen by more people, in more cinemas, in more regions across the UK.

By working closely with both distributors and exhibitors, this sector-led initiative aims to support the UK market for these films as well as sustain and develop an appetite for cultural cinema across the regions.

We are delighted to announce the next BFI FAN New Release Strategy titles, God’s Own Country (released 1st September) and Daphne (released 29th September), two great British films that deserve to be seen on the big screen in cinemas all over the UK.

From film talent events to making the most of grassroots networks both God’s Own Country and Daphne will benefit from an expanded marketing campaign that will raise the visibility of these films all over the UK – and with the Strategy’s focus on young audiences (age 16-30) you can expect lots of opportunities and ideas for engaging with audiences this age.  Cinemas booking the films will receive more details on these opportunities over the coming weeks

Booking is now open for both God’s Own Country and Daphne. Check out the details below and contact the distributor for more information and to book.

God’s Own Country

  • Dir: Francis Lee|UK|2017|104 mins
    Released 1 September 2017
  • Available now on DCP
  • Download a marketing pack for God’s Own Country. (Initial marketing materials including trailer, quad poster and stills will be sent to you upon booking.)
  • Distributor: Picturehouse Entertainment
  • Booking contact: 
  • Booking phone: 020 7734 4342

Captivating and broodingly beautiful, God’s Own Country is the award winning debut feature from writer/director Francis Lee. Bracingly open hearted, this is a thrillingly romantic story set in the heart of rural Yorkshire. Both poignant and moving, this finely crafted British film features a host of standout performances, marking it out as an absolute must see.

Johnny Saxby (Josh O’Connor) works long hours on his family’s remote farm in the north of England. He numbs the daily frustration of his lonely existence with nightly binge-drinking at the local pub and casual sex. But when a handsome Romanian migrant worker (Alec Secareanu) arrives to take up temporary work on the family farm, Johnny suddenly finds himself having to deal with emotions he has never felt before. As they begin working closely together during lambing season, an intense relationship starts to form which could change Johnny’s life forever.

“Captivating ★★★★★ – BBC Culture     “Spellbinding ★★★★★” – Attitude

“Beautiful ★★★★★” – HeyUGuys           “Unmissable ★★★★” – The Metro

Highlights from press coverage:


“Emily Beecham slays in a misanthropic British winner that feels like a big screen ‘Fleabag’… like a romantic comedy with all of the bullshit taken out” – Indiewire.

Director of the acclaimed, multi award-winning short film Milk, Scottish filmmaker Peter Mackie Burns marks his transition into features with this tightly focused, remarkably authentic character study of brittle 31-year-old Londoner Daphne (Emily Beecham, Into the Badlands).

“She’s like one of the women from Girls gone solo… a great London movie… with a protagonist at its heart who’s sometimes hard to like but easy to adore” – The Skinny

Daphne has ‘sort of given up on people’ as she goes through the motions of her busy life, working as a cook in a London restaurant and through a series of drug-fuelled hook-ups. She resists genuine intimacy in her few friendships and rejects her mother Rita’s attempts to engage. When she witnesses a violent robbery, she’s thrown into chaos and finally begins to confront the person she’s become.

Cut from the same explicit, ironic, confessional cloth as Phoebe Waller-Bridge’s internationally successful BBC TV series Fleabag, Daphne offers us a female protagonist who can be as fiercely unlikeable as she is compelling to watch. Beecham doesn’t shy away from her character’s darker aspects and her astonishingly complex and intimate portrayal made the film a hit at Rotterdam Film Festival earlier this year.

Highlighted press for Daphne:

The first films in the New Release Strategy to receive support were The Pearl Button (New Wave, 18 March 2016), Mustang (Curzon, 13 May 2016), Chevalier (STUDIOCANAL, 22 July 2016), Sonita (Verve Pictures, 28 October 2016) and The Fits (Lionsgate, 24 February 2017)

We asked you to feedback on your experience of the New Release Strategy so far. Here’s what you told us.

Download the New Release Strategy Summary Report [PDF]

Support available to members

If you are a Film Hub South East member, by screening any of the New Release Strategy films, you can access the following support:

  • Film Hub South East can fund up to £200 to cover Cinema+ activities including programme notes, paid-for marketing, talks and speaking costs.
  • A bigger marketing and press campaign, raising visibility and targeting specific audiences in every region of the UK.
  • Access to regional preview screenings.
  • A comprehensive marketing pack created by exhibitors for exhibitors, with top-quality, tailored content to take the hard work out of reaching your audiences. It will include: web and social media assets; press templates; key national and regional partners and networks to tap into.
  • Interesting and alternative shareable content for each of the titles.

Complete our online application form to apply for funding to support your screening of a New Release Strategy title.

Further resources: