Members Blog- Katherine Higham on attending LFF 2017

Katherine Higham

Katherine Higham from Haslemere Hall was awarded a Training and Travel Bursary to attend the London Film Festival 2017. 

I attended the Film Hub London Exhibitors Breakfast during the London Film Festival. Every speaker delivered a distinct, relevant and inspiring case study, one that I could implement within our screening space and put into place. I was particularly interested in the statistics regarding under 25 year-olds via Broadway Cinema and that giving them a subsidised ticket would in the long run encourage the younger audience members to attend the cinema. Their marketing campaign was extremely successful. It did give me a push to brainstorm new ideas regarding programming for our venue and to relay that passion to other staff.

Katherine’s red carpet snap-star of A Fantastic Woman, Daniela Vega at LFF

The organisations Cinema For All and Into Film addressed the seminar and are completely relevant to our venue and I will be contacting them soon.

I also attended the networking drinks in the evening where I was able to discuss issues both sides of the screen. I was also lucky enough to attend screenings during this time and saw A Fantastic Woman amongst others…a film which hopefully we will be showing at our venue in the future.