I attended the Film Hub London Exhibitors Breakfast during the London Film Festival. Every speaker delivered a distinct, relevant and inspiring case study, one that I could implement within our screening space and put into place. I was particularly interested in the statistics regarding under 25 year-olds via Broadway Cinema and that giving them a subsidised ticket would in the long run encourage the younger audience members to attend the cinema. Their marketing campaign was extremely successful. It did give me a push to brainstorm new ideas regarding programming for our venue and to relay that passion to other staff.
The organisations Cinema For All and Into Film addressed the seminar and are completely relevant to our venue and I will be contacting them soon.
I also attended the networking drinks in the evening where I was able to discuss issues both sides of the screen. I was also lucky enough to attend screenings during this time and saw A Fantastic Woman amongst others…a film which hopefully we will be showing at our venue in the future.